Key Quotes:
- Audiences are an integral part of the whole process of communication through out the media. In many ways they are the raison d'etre for the media industries, because no audiences means no profit means no reason for running the organisation. It is the audience that makes sense of the communication and this becomes of all the more important because of the size of the audience, given the potential for influence, and the part the media play in the socialisation of that audience.
- Repetition of messages tend to enhance their effects. People tend to believe something if its said that often enough (provided it isn't too outrageous)
- In terms of output, the media are almost entirely self-regulating. There is the Video Standards Council, for video distributors.
Alan Mckee "Textual Analysis" (Padshow, Cornwall: SAGE Publications Ltd, 2003)
Key Quotes:
- Everyone loves children, children need to be protected from the dangers of the world, including representation's of violence and sex.
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